I remember that a few years ago the mobile phone providers had to lower the prices for mobile calls from abroad. Those costs have been cut in half for the consumer.
Then you think; 'that is not possible'.
Yet they did it.
How could they do that?
Can other companies do that too?
Even dairy farmers?
Yes, that's possible!
Companies are constantly adapting to changing consumer demand, new developments, legal requirements. They have to.....
Because, who remembers them?
Agfa, or Kodak, Nokia or Saab?
All beautiful iconic companies that no longer exist or have ended up in a different segment.
Take IBM, the company that first introduced the PC. Today they do very different things; https://www.ibm.com/nl-en?p1=Search&p4=43700052448832258&p5=e&gclid=Cj0KCQiA-aGCBhCwARIsAHDl5x9rQqZUVmSKB7kg1kQZnmVnHjBD9-eSzh1r3tAZYzTcnnGdzNufvXoaAoJ9EALw_wcB&gclsrc=aw.ds
Just like Shell. Now a fossil fuel producer, but in the process of transitioning to sustainable energy. https://www.shell.com/energy-and-innovation/the-energy-future/our-climate-target.html#vanity-aHR0cHM6Ly93d3cuc2hlbGwuY29tL2NsaW1hdGV0YXJnZXQuaHRtbA=true&iframe=L3dlYmFwcHMvY2xpbWF0ZV9hbWJpdGlvbi8
How do you do that?
Through building flexibility in your businessmodel and cherishing it. You can only move with the wind by moving with it.
And realize, a plane always takes off against the wind…
It's about keeping your business flexible enough to withstand the changes over time. Because a family business goes from one link to the other and is a way to provide your family with an income and wealth over the years.
By striving for the largest possible share of variable costs in the costs, business operations remain flexible and can adapt to changes. Variable costs are the costs that are lost when the production to which they are connected disappears.
Several blogs on our site provide insight into this topic. If you want to know more, give a course package; Business management and the course package; Nature-inclusive agriculture PG NxT STEP® provides a completely different view of business operations. The tools we provide are immediately applicable to set up business operations in such a way that maximum flexibility is achieved. And it prevents you from reinventing the wheel yourself. https://puregraze.com/product-categorie/samengestelde-pakketten/
Good luck!
Ado Bloemendal
